Destination Creation Course


Charlevoix Main Street DDA Executive Director, Lindsey Dotson, will teach the Destination Creation Course, a class designed to help business owners increases their revenue and customer traffic during the Covid-19 pandemic and make their businesses irresistible to consumers.

Lindsey Dotson is one of only 68 trained Facilitators in North America, and the only Facilitator in the state of Michigan. 

The Destination Creation Course teaches the proven 14-point business success strategy developed by internationally known business consultant Jon Schallert. Schallert created this methodology after three decades of coaching independent business owners to make their businesses irresistible to customers. Businesses that follow Schallert’s process can attract both local consumers and customers from far beyond the typical geographic market of a business. 
The course, which will be conducted in person at Charlevoix City Hall by Lindsey Dotson, has attracted an enthusiastic following during the pandemic as owners position themselves for accelerated growth in the post-COVID world. The course will last 4 weeks and will meet on Tuesday and Wednesday nights from 5:30 – 7:30 PM from February 15th through March 9th. Participants can register online for $399, but a significant discount is available for businesses located in Downtown Charlevoix. 

“I’ve been eager to help business owners in my community gain the tools we’ll need to recover and prosper after what we’ve gone through these past two years,” said Dotson. “The strategies are practical, affordable, and accessible, and they have made a huge difference in the success of small businesses across the United States and Canada.” 

The Destination Creation Course consists of 20 online webinars by Schallert, including one on increasing revenue during Covid-19, along with other interviews from top business authors on topics vital to small businesses. Participants also receive a digital 178-page workbook when taking the class.

“Our mission has always been to help independently-owned businesses who are the backbone of so many communities in North America,” Schallert says. “When we train leaders like Lindsey Doston, they are able to bring this critically-important information back to owners who need it now during this COVID-19 crisis. Taking the Destination Creation Course can help owners gain back revenue they lost during the pandemic and successfully position themselves for the year ahead.” 

For more information, visit or Charlevoix Main Street DDA’s website: