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  1. Creative Marketing: Leveraging Community Events

    April 18, 2019, 9:00 AM - 12:00 PM @ Charlevoix Public Library

    Think of it as "opportunistic advertising," Consumers get tired of being marketed at, so it makes perfect sense to leverage other community events already in the works. How can you align your won advertising e?orts to attract some of that additional tra?c through your own front doors instead of ?ghting it or even ignoring it? Participants will learn how to leverage community events as a viable marketing strategy, Get Your Business Online with Google, and even to create customer databases that can work for you.

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