April 18, 2019
Charlevoix Public Library
220 West Clinton Street
Charlevoix, MI 49720
*** A unique registration code is available for Michigan Main Street businesses.
Creative Marketing: Leveraging Community Events
Thursday, April 18, 2019
Think of it as "opportunistic advertising," Consumers get tired of being marketed at, so it makes perfect sense to leverage other community events already in the works. How can you align your won advertising e?orts to attract some of that additional tra?c through your own front doors instead of ?ghting it or even ignoring it? Participants will learn how to leverage community events as a viable marketing strategy, Get Your Business Online with Google, and even to create customer databases that can work for you.